2011 Existing Business of the Year

Fleener Funeral Home

  • Owner: Joey Kelch
  • Nature of Business: Exercise Facility/CrossFit Gym
  • City: Garden City
  • County: Finney
  • Phone: 620-271-0935
  • Business Structure: Kansas Limited Liability Co.
  • Business Began: 2008
  • Employees: 8
  • KSBDC Consultant: Cheryl Schmale

Secret to Success:

"Invest your time with the people in your community, so those same people will invest their time with your business!"

Project Fitness LLC is an exercise facility/CrossFit gym. Working for another local gym for 4 years as a personal trainer, Joey Kelch, owner, researched the local market to find his own “niche” to set him apart from his competitors focusing in on a CrossFit gym. CrossFit is the principal strength and conditioning program for many police academies, military units and martial artists but can be tailored to anyone. CrossFit defines physical fitness in 10 different areas; cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, agility, balance, coordination, and accuracy. The goal at Project Fitness LLC is to help individuals achieve efficiency in all these areas.

Joey approached the Kansas Small Business Development Center at Garden City Community College for assistance in making his dream become a reality. Project Fitness LLC opened November 24, 2008 with 10 members and within 14 short months outgrew its original gym. KSBDC then assisted with the expansion to double the size of the facility which now serves nearly 500 members with new members joining weekly. Joey strongly believes in supporting and helping the community and has partnered and consulted with several schools, organizations, restaurants and other community programs to promote the importance of making healthier choices to fight against obesity and sedentary lifestyles.