English
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SpanishWith youth e-cigarette use remaining a serious public health threat and threatening to addict a new generation to nicotine, The Inter-Tribal Council of Michigan has partnered with Truth Initiative to offer This is Quitting–the first-of-its-kind, free and anonymous text message quit vaping program with over 750,000 enrolled to date.
Launched in January 2019, This is Quitting is designed for teens and young adults looking to quit e-cigarettes. The program provides them with tailored advice, cognitive and behavioral coping strategies, and social support to help them quit. Results from a clinical trial published by JAMA Internal Medicine demonstrate the effectiveness of the program and found that young adults aged 18-24 who used This is Quitting from Truth had nearly 40% higher odds of quitting compared to a control group.
Youth e-cigarette use remains a serious public health concern. More than two million teens reported vaping nicotine according to the 2023 National Youth Tobacco Survey, demonstrating that much more needs to be done to address this ongoing public health threat.
Young people in Michigan who are looking to quit vaping can enroll in This is Quitting by texting SACREDBREATH to 88709.
“This is Quitting is meeting a need for hundreds of thousands of young people through a channel they’re comfortable with and use every day,” said Dr. Amanda Graham, Chief of Innovations at Truth Initiative. “Many young people now want to quit more than ever, and This is Quitting can help them get support quickly, discreetly and anonymously, wherever they are.”
Through its digital quit-smoking programs This is Quitting, EX, and the EX® Program, Truth Initiative has a long history of innovation around developing engaging and effective quit programs and has helped more than a million tobacco users on their journey to quit. Parents of young people who vape can get support at www.BecomeAnEX.org. Employers, health systems and health plans can learn more about the EX Program, a quit-smoking and vaping service for employers at www.theexprogram.com.
For more information about the program or to request materials contact Heather Medicine Bear at This email address is being protected from spambots. You need JavaScript enabled to view it..